Top 5 Books and Reference Apps on Android in South Africa Q2 2021

In the second quarter of 2021, the leading Books and Reference applications on the Android platform in South Africa exhibited diverse performance trends. Here's a closer look at the top 5 apps based on the data from Sensor Tower.

King James Bible - Verse+Audio experienced fluctuations in weekly downloads, starting at 28.5K at the end of March and dropping to around 20.7K by late April. However, downloads surged to 28.7K in mid-May before settling at 23.7K by the end of June. Weekly active users increased steadily from 234.4K in late March to 293.3K by the end of June, demonstrating strong user engagement.

YouVersion Bible App + Audio saw a varied download trend, beginning with 21.7K downloads in late March and experiencing a dip to 11.2K by the end of May. Downloads picked up slightly to 16.8K in mid-June but ended the quarter at 11.5K. Active users showed a slight decline from 527.8K in late March to 463.3K by the end of June, indicating a gradual decrease in user activity.

Google Play Books & Audiobooks maintained relatively stable download numbers, starting at 7.6K in late March and hovering around 6.6K by the end of June. The app's active users remained consistently high, starting at 1.23M in late March and slightly decreasing to 1.14M by the end of June.

Oxford Dictionary & Thesaurus showed a notable increase in downloads, beginning at 4.4K in late March and peaking at 7.7K by the end of May. This was followed by a decline to 3.9K by the end of June. Active users saw an upward trend, starting at 17.4K in late March and reaching 21.1K by mid-May before slightly decreasing to 15.9K by the end of June. The app also generated modest revenue, peaking at $49 in late March.

Poems For All Occasions had a consistent download pattern, starting at 4.7K in late March and increasing to 6.6K by the end of May. The downloads remained steady around 5.4K by the end of June. Active users also grew from 8.9K in late March to 11.3K by the end of May, maintaining a steady number of around 11.1K by the end of June.

For more detailed insights and data, visit Sensor Tower.